identification and evaluation of the factors that influencing the decision of tehran citizens to enter to family practice, using a discrete choice experiment

despite the relative success of the health system and the promotion of health indicators over the last two decades, iran's health system still faces serious problems. one of the most important of them, is the inequity in access to health. theoretical studies and empirical evidences indicate that implementation of the referral system and family physician plan, is one of the main strategies to overcome inequity in the health and appropriate using of scarce resources in this area. in order to successful execution of the family physician, it is necessary, in addition to reform some known problems, the important factors influencing the decision of participants in the project have been identified by using scientific studies and methods and policy makers develop a package that is designed with maximum compliance to the preferences of the target population in order to increase the likelihood of successful implementation.this study is conducted for this purpose. the results indicate that,the visit,behavior of physician, the time of examination has been spent by doctor and being on call are attributes that influence the decision of citizens to enter to family physician. as we expected, increasing in visit, reduces the willingness to entrance to plan. the respectful behavior that given by the doctors, spending the appropriate time for patients and being on-call, increase the utility of citizens and the probability of their entrance to plan.the willingness to pay for behavior of physician,the time of examination and the attribute of on-call are estimated respectively 9579 , 9947 and 3750 toman.